Showing results for "Advertising" in Science & Engineering

One of the most important books in social psychology of the last fifty years, “The classic account of the human tendency to follow orders, no matter who they hurt or what their consequences.” (Washington Post Book World) The landmark examination of humanity's susceptibility to...

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

As careers go, it doesn't get more exciting or glamorous than 'London-based advertising executive.' The money is excellent, the job scope is interesting, and come on, for chrissake, it's London. But for Bjorn Low, who held that enviable position of London Ad Man, success had become routine...

A revealing investigation of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing. Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and...

Brought to you by Penguin. Hear the enthralling story of the HMS Queen Elizabeth, the Royal Navy's largest ever warship. 65,000 tons. 280 metres long. A flight deck the size of sixty tennis courts. A giant piece of Sovereign British territory that's home to up to fifty Aircraft. HMS Queen...

“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice A step-by-step guide to using the brain’s hardwired need for story to...

Millions of people are refusing to let intrusive, distracting, or irrelevant ads load on their devices. It’s an opportunity for consumers to demand a more mutually beneficial relationship with online advertisers.