Showing results for "Advertising" in United States

Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on US senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups.

#1 New York Times Bestseller Peter Schweizer says that, in a quarter-century as an investigative journalist, this is the scariest investigation he has ever conducted. That the Chinese government seeks to infiltrate American institutions is hardly surprising. What is wholly new, however, are the...

"Advertising's Revolution Will Be Televised" is from the May 15, 2016 Business section of The New York Times. It was written by Jim Rutenberg and narrated by Caroline Miller.

In the zeal to follow consumers wherever they may roam on the internet, advertisers now risk bankrolling sites that are toxic to society, whether by amplifying manufactured political stories or by spreading conspiracy theories virulent enough to drive a man to walk into a Washington pizzeria with a gun.

"Advertising’s Moral Struggle: Is Online Reach Worth the Hurt?" is from the December 26, 2016 Business section of The New York Times. It was written by Sapna Maheshwari and narrated by Fleet Cooper.