Showing results for "Alpha" in History & Theory

The first modern treatise of political philosophy, The Prince remains one of the world's most influential and widely read books. Machiavelli, whose name has become synonymous with expedient exercises of will, reveals nothing less than the secrets of power: how to gain it, how to wield it, and how to keep it. But curiously, this work of outspoken clarity has, for centuries, inspired myriad interpretations as to its author's true message.

Covering the period from 1936 to 1953, Empire of Ideas reveals how and why image first became a component of foreign policy, prompting policymakers to embrace such techniques as propaganda, educational exchanges, cultural exhibits, overseas libraries, and domestic public relations.