Showing results for "And the World Changed" in Economics

The English East India Company was the mother of the modern multinational. Its trading empire encircled the globe, importing Asian luxuries such as spices, textiles and teas. But it also conquered much of India with its private army and broke open China's markets with opium. The Company’s practices shocked its contemporaries and still reverberate today. This expanded edition explores how the four forces of scale, technology, finance and regulation drove its spectacular rise and fall.

Culture changes constantly. Most of us think it happens organically, shaped by things like technology, art, politics, or activism. But you'd be surprised how many deep-seated behaviors and beliefs were actually created by carefully-crafted marketing campaigns. Smiling for photos, diamond engagement rings, even the pledge of allegiance - all of these were created by a corporation that was intentionally trying to change our minds, and it worked. In How Marketing Changed the World, we'll explore the fascinating true stories behind some of the most successful, and often unknown, marketing ...

As one of the first titles in Atlantic Monthly Press' "Books That Changed the World" series, America's most provocative satirist, P.J. O'Rourke, reads from Adam Smith's revolutionary The Wealth of Nations - so you don't have to. Recognized almost instantly on its publication in 1776 as the fundamental work of economics, The Wealth of Nations was also recognized as really long: the original edition totaled over 900 pages in two volumes.