Showing results for "Archetypes" in Business & Careers

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Based on an extensive global research program conducted in nineteen countries around the world surveying over forty-eight thousand people, The Archetype Effect delivers a new framework to understand and cater to worker motivators across roles, industries, and organizations. This book shows how workers can be classified into six major archetypes based on their motivations, and describes how recent disruptions, such as gig work, remote work and AI-assisted automation, are impacting worker motivators overall.

Are you waiting for New Life, for your talents to bloom? With The Late Bloomer, Dr. Clarissa Pinkola Estes presents volume four of her masterwork on the Wise Woman archetype, bringing you six sessions of origial tales, stories from her ethnic families, poems, blessings, and psychological commentary exploring the cycles of "burgeoning, blooming New Life."

The Archetype Effect: Power. Purpose. Presence. The Archetype Effect is where women reclaim the meaning of power. Hosted by leadership expert Rosalind Cardinal, this podcast explores the psychology of feminine leadership through the lens of archetypes, emotional intelligence, and the nervous system. Across each binge-worthy season, Ros unpacks how the Sovereign, Warrior, Wise Woman, and Tribe Builder archetypes shape the way women lead, love, and live — and how their shadow sides can hold us back. With stories, science, and soul, you’ll discover how to integrate all four archetypes to lead...

Brand Archetypes: Movement and Mythos is the go-to podcast for bold entrepreneurs ready to turn their brands into movements. Hosted by Ashley Briana Eve, a pioneer in archetype-driven branding and BG5 strategy, this show dives deep into the art of storytelling, the power of archetypes, and the science behind building brands that resonate. Whether you’re here to explore your Outlaw energy, unlock your Magician mystique, or embody the Explorer’s adventurous spirit, you’ll discover how to align your brand with a bigger vision, craft your mythos, and captivate your audience. With pop culture...

Part manual, part manifesto, a humorous yet incisive guide to navigating subtle sexism at work—a pocketbook Lean In for the Buzzfeed generation that provides real-life career advice and humorous reinforcement for a new generation of professional women. It was a fight club—but without the...

Embark on a transformative journey towards personal and professional growth. This guide from life coach Matthew Poll provides you with powerful tools to become the author of your own destiny, offering a framework to thrive in critical areas of your life such as relationships, wealth, health, and spirituality. Move past obstacles perhaps unidentified for years and maximize your strengths with this unique breakthrough process, ultimately contributing to positive, lasting change.

Die KommunizierBAR ist eröffnet. Andrea & Lars stoßen hier regelmäßig mit ausgewählten Gästen auf aktuelle Themen rund um Kommunikation an. Wie bei jedem guten Bar-Besuch ist es unser Ziel, dass unsere Zuhörer*innen beschwingt und voller Ideen nach Hause gehen. Daher fragen wir bei unseren Themen nicht nur nach dem Was? und Wann?, sondern vor allem nach dem Wie? und Warum?. Denn das sind doch wohl die Fragen, die allen Gesprächen den richtigen Schuss geben, oder?

Atypicos es un podcast en el que repasamos con humor la cara B de la comunicación y el marketing, sin darnos importancia… y en 10 minutos. Una mirada fresca a lo que significa trabajar en una agencia de comunicación y que, seguramente, ayudará a todos los amigos y familiares de los que nos dedicamos a esto a entender, finalmente, lo que hacemos… Bienvenidos a nuestra casa. Para más información www.archetype.co/es Música de Madam Snowflake bajo licencia CC BY 3.0