Showing results for "Authors" in Consumer Behaviour & Market Research

Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success. Now he’s sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization.

Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche? People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design. Stories about identity are the currency of the narrative economy—and the brands that design for the story-driven mind will thrive in it.

To future-proof your business, you need to do more than merely offer high-quality and great service. You need to become Ridiculously Easy to Do Business With. This practical guide offers over two dozen categories of policies and behaviors that cause "friction" (frustration) for your customers and clients. If left unaddressed, you will undoubtedly see a steady exodus of customers as they seek more accommodating and aligned alternatives. Customers will leave you for competitors if you give them a reason to.

I have had a 20-year career in the sales industry and have learned many great secrets to sales success from some of the biggest corporations in the world. I’ll arm you with the best and most updated knowledge about sales and marketing.

In today’s world, a woman can be overwhelmed by the expectations put upon her—people who don’t know her, what she wants, or who she wants to be. Where do you turn when you know you want more, but your “more” doesn’t look like everyone else’s? Shop Social goes beyond the traditional understanding of buying from friends and shows how building a microcommunity of people who know you and who are personally invested in your well-being can be a life-changing experience that saves time and money, while putting you in control of your own health, happiness, and fulfillment.