Showing results for "Battle" in Consumer Behaviour & Market Research
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Binge Times
- Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix
- Written by: Dade Hayes, Dawn Chmielewski
- Narrated by: Will Damron
- Length: 12 hrs and 24 mins
- Unabridged
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The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi – as they scramble to...
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Binge Times
- Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix
- Narrated by: Will Damron
- Length: 12 hrs and 24 mins
- Release Date: 19-04-22
- Language: English
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₹1,566.10 or free with 30-day trial
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The Wallet Allocation Rule
- Winning the Battle for Share
- Written by: Timothy L. Keiningham, Lerzan Aksoy, Luke Williams,
- Narrated by: Christopher Kipiniak
- Length: 5 hrs and 48 mins
- Unabridged
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The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet.
Preview -
The Wallet Allocation Rule
- Winning the Battle for Share
- Narrated by: Christopher Kipiniak
- Length: 5 hrs and 48 mins
- Release Date: 27-07-20
- Language: English
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₹375.00 or free with 30-day trial
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