Showing results for "Big Jack" in Money & Finance

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...

We know what you’re all thinking… when will there be a podcast about the ups and downs of landing that huge, career-defining sale?!Well, have we got a podcast for you?Sales is a results business. Behind every done deal is a story of leads, losses and countless twists and turns.No Big Deal welcomes sales people from every industry to unzip their gilet and spill the beans on their biggest sale to date.

What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.