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Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...

We know what you’re all thinking… when will there be a podcast about the ups and downs of landing that huge, career-defining sale?!Well, have we got a podcast for you?Sales is a results business. Behind every done deal is a story of leads, losses and countless twists and turns.No Big Deal welcomes sales people from every industry to unzip their gilet and spill the beans on their biggest sale to date.