Showing results for "Body Art" in Anthropology

Brought to you by Penguin. How do we determine what is beautiful? Whose standards are we trying to meet when we spend our hard-earned money on our haircare, skincare and makeup; where do they come from, and how can we learn to undo them? Upon getting her first tattoo at 40 years old...

This is the first academic study of sneakers and the subculture that surrounds them. Since the 1980s, American sneaker enthusiasts, popularly known as 'sneakerheads' or 'sneakerholics', have created a distinctive identity for themselves, while sneaker manufacturers such as Reebok, Puma and Nike have become global fashion brands. How have sneakers come to gain this status and what makes them fashionable?