Showing results for "Both/And" in Marketing & Sales

Standing on the outside, looking further out.

Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600-million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship.

Most people think of life insurance as protection only in the event of death — but what happens if you’re diagnosed with a serious illness and can no longer provide for your family? In this episode, we explore how couples life insurance works alongside critical illness cover, and why many families benefit from combining the two. We’ll start by explaining the difference: Couples life insurance – pays a lump sum or income if one partner dies during the policy term. Critical illness cover – pays out if you’re diagnosed with a specified serious illness, such as cancer, stroke, or heart...

What is SEM? SEM stands for Search Engine Marketing. Depending on who you ask, search engine marketing can mean a few different things. Normally SEM is used to refer to paid search ad campaigns, like Google Ads. But, some may use it to refer to all marketing actions that take place within a search engine, whether or not they are paid. In this article, we'll explain what SEM is, what its advantages are, and the basic concepts to help you get started in the world of search engine marketing. SEM: What is Search Engine Marketing? Defining exactly what SEM or search engine marketing consists of can...