Showing results for "Brand" in Science & Engineering

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Ecologist Adele Brand has devoted her life to understanding the fabled yet enigmatic fox. Now she reveals their secrets in this extraordinary portrait of our most remarkable wild neighbors. The fox. For thousands of years myth and folklore have celebrated its cunning intelligence. Today the red...

The GORE-TEX Brand is doing science-based innovation for over 40 years. It’s part of our DNA. We work closely together with leading brands globally to create high-performance products that defy all weather – from the summit to the city center. In GORE-TEX Voices you can learn more from our experts in science, technology and innovation – hosted by world renowned ski mountaineer Greg Hill. Produced by Royce D'Orazio

A weekly show highlighting the beauty and wonder, authentic Western history and legendary hospitality of a genuine Colorado guest ranch based at the foothills of the Rocky Mountains.

'It's eerily joyful to write a foreword for Martino Sclavi's book because five years ago I accepted that he was going to die.' Russell Brand. Diagnosed with fatal brain cancer, the treatment that follows renders the writer of this extraordinary memoir unable to recognise words. This is the...

Join John Rogers as he ventures out into an uncharted London like a redbrick Indiana Jones in search of the lost meaning of our metropolitan existence. Nursing two reluctant knees and a can of Stella, he perambulates through the seasons seeking adventure in our city’s remote and forgotten...

I started in the field of career counseling in 2000 until 2014. But when I left that field to become the Marketing Director of Mvoss Creation, I started merging my "Product Branding" to "Personal Branding". I did not want to impose some of these skills in giving advice but rather make it more personal by addressing my "counsels" or advice to my son who is now going into college. But then, as teenagers, they would rather listen to their high school counselor which I think is smarter and more appropriate as I am now "rusty" on that part of counseling. But as I continue to evolve in the broader ...

Welcome to Let's Talk Limbic Sparks - where Brand Leaders reveal how they're approaching strategic brand management with emotional insight to spark brand desire and drive business growth.In these talks, Kevin Perlmutter speaks directly with Brand Leaders who are turning emotional insights into a competitive advantage. Many Business & Brand Leaders don't realize that the Limbic System part of our brain supports emotion, motivation, behavior and memory. Kevin explores how guests are creating, what he calls, Limbic Sparks® - which happen when Emotional Motivation Meets Brand Desire. Guest...

Part of John Muir's appeal to modern audiences is that he not only explored the American West and wrote about its beauties but also fought for their preservation. His successes dot the landscape and are evident in all the natural features that bear his name: forests, lakes, trails, and glaciers. Here collected are some of Muir's finest wilderness essays, ranging in subject matter from Alaska to Yellowstone, from Oregon to the High Sierra.

Wie konnte Microsoft nach langer Zeit in der Gunst der Nutzer wieder mit Apple mithalten? Was unterscheidet airbnb von anderen Reiseplattformen? Warum gehört General Electric trotz Krise immer noch zu den beliebtesten Arbeitgebern? Wie überzeugst du als Unternehmer langfristig dein Publikum? Wenn es nach Miriam Rupp und Nora Feist, CEOs von Mashup Communications, geht, lautet die Antwort ganz klar: mit Storytelling! Die Hosts laden Experten aus Tech-, Lifestyle- und B2B-Unternehmen ein und gehen mit ihren Hörern auf die Suche nach Erkenntnissen aus dem wahren Business-Alltag und nach ...

The Podcast where psychologists, behavior designers, artivists & movement builders share how to shift perception for climate action.

今回のテーマを取り上げようと思ったきっかけは、先日、米コンシューマリポートが報告した調査記事だった。同社は毎年、自動車メーカーのブランド力をいくつかの切り口からスコアリングして順位を付けている。ドイツのメーカーに比べ、日本メーカーは信頼感で勝るスコアを付けることが多く、とりわけレクサスやトヨタが強いランキングだ。今年もナンバーワンはレクサスだったが、2位には意外なメーカーが顔を覗かせていた。マツダである。3位以下はトヨタ、アウディ、スバル、ポルシェ、ビュイックと続く。マツダは昨年、トップ5にも入っていなかったというのに大躍進したのだ。こうした様々な自動車関連のランキングや評価が掲載されたコンシューマリポートの2015年の自動車特集号の表紙は、数ある新発表車種の中からMAZDA MX-5（日本名：ロードスター）が選ばれている。(本文より)本田雅一　続・モバイル通信リターンズはこちらから→http://yakan-hiko.com/honda.html

Das MagBook zum Greenpeace-Jubiläum: gemeinsam stark für unsere Umwelt Greenpeace hat unsere Gesellschaft verändert wie keine andere Nichtregierungsorganisation. Waldsterben, Atomkraft, Umweltverschmutzung - kaum ein Problem unseres Planeten wurde nicht von ihren Kampagnen thematisiert und bekämpft. Die Autoren des umfangreichen Magazins "MUT. Wie Greenpeace die Welt verändert hat." feiern das Jubiläum der Umweltschutzorganisation mit einer ausführlichen Analyse.

Welcome to Feed for Thought, a regular podcast hosted by Pioneer® Farm Systems Specialists Wade Bell and Matt Dalley. In this podcast series we aim to share in-depth information on technical and farm systems topics. Our aim is to keep the information practical and relevant to farmers and we hope to prompt thoughts, discussions and actions which improve the profitability and sustainability of farming. Tune in and listen to the team as well as our guests who will include researchers, agronomists and nutritionists from New Zealand and abroad. We hope to deliver cutting edge information, tips and...

Ein Podcast der Gleichstellung an der Katholisch-Theologischen Fakultät

Frank Dahlmann vom Wirtschaftsmagazin brand eins und Fridtjof Detzner vom Impact Investor Planet A diskutieren über eine neue Wirtschaft in planetaren Grenzen. Endlich raus aus der alten Industriegesellschaft hin zu einem neuen Mindset, zu einer neuen Wirtschaft für eine bessere Zukunft für alle. Wir wollen Treiber sein - und nicht Getriebene. Die Möglichkeiten ergreifen, die sich bieten. Bessere Firmen gründen, bessere Investments tätigen. Der Wert eines Unternehmens kann nicht allein an seinem Profit bemessen werden. Firmen müssen sich ihrer gesellschaftlichen Verantwortung stellen. ...

Donna Kim-Brand is a Creative Brain Trainer and Legacy Strategy Coach, as well as speaker, and author of 7 books. Through her company, ‘Game Changer Thinking’, Donna works with leaders and their organizations to uplevel Thinking, Creativity and Mindgility for consistent value-creation and results-focused collaboration. She has a soft spot for later career professionals who don’t intend to be rocking- chair-retirees but aren’t yet sure how to make the most impact with their lifetime of skills and expertise. Donna is pioneering the concept of Living Legacy, where you live an epic life on...

"If the world is to be saved, it will be saved by those who care deeply for very small places." In 2012, New York City got a massive wake up call: Superstorm Sandy devastated parts of the city and forever changed how we think about severe weather. But... did it change how we actually handle these events? This season, host Christina Thompson sets out to answer that very question and understand just what climate resiliency looks like in her own backyard. Follow along as she connects with grassroots groups across New York City to learn about the innovative, inspiring, and collaborative ways they...