Showing results for "C" in Sales

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.

Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment—and to value marketing in the process.

Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achieved ethically and honestly. All you need is the help of one battle-tested guide, The Influence Game. Former Washington, DC lobbyist Stephanie Vance dispenses everything she's learned about effective (and, believe it or not, honest) persuasion.

We all sell something for a living -- whether it's a brand, a vision, an education, a direction, or a service. We might even be selling a set of numbers to a board meeting, learning to a student, or cereal to an infant. This eye-opening parable is about harnessing natural energy--yours and that...

Top Dog Radio speaks with a giant of the supermarket industry, John Catsimatidis, founder and CEO of Red Apple Group and Gristedes Foods, along with two other experts in the field. John Catsimatidis’ life epitomizes the American dream. Born from Greek emigrants who came to America penniless, Catsimatidis attained a top-level education and graduated from New York University with a degree in Mechanical Engineering. While working part-time in a family friend’s grocery store at 137th and Broadway in New York City and attending college, he was inspired to start his own grocery store in Upper Manhattan.