Showing results for "Categories" in Marketing

Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.

Where the category design curious go to become category design capable… Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlock the potential of any business or individual, and we aim to debunk the notion that its application is limited to specific situations.

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.

Anyone can make a good product. An invention is just a thing in the world. But a category is how your customer thinks about it. And creating your own category can mean the difference between success and failure. Category Teardowns is the only marketing podcast that evaluates new and aspiring category creators to find out if they're contenders or pretenders. You see, the creation of new categories is turning our world upside down. It's the reason why you've got no problem hopping in a random car, letting someone else do your grocery shopping, or staying at a stranger's house instead of a hotel....

The most successful, competition-proof and recession-proof leaders have created a brand that is impossible to misunderstand or commoditize. This podcast honors the journey of distinction, uniqueness and impact entrepreneurship. Host Marissa Brassfield interviews successful entrepreneurs, CEOs and investors who have created their own category and legacy. We cover topics like reinventing yourself or your business, client success stories that set you apart from the competition, work-life integration and how you uniquely operate, and leveraging your expertise and superpowers. These are real ...

Welcome to Category Creation Lab: the Play Bigger Podcast, the ultimate destination for devotees, disciples, and adopters of Category Design. Produced and created by the team behind the best-selling book, Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, this insightful new podcast is must listen for founders, entrepreneurs, investors, enterprise leaders, CMOs and CEOs looking to become the Category Kings and Queens of their category.Led by Founder and Godfather of Category Design, Al Ramadan, Play Bigger is the leading advisory/ consultancy agency dedicated to ...

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Anda Gansca and Barr Moses join forces to shed light on the fascinating intersection of storytelling and data through the perspectives of some of the most innovative and creative minds in business. Listen in as Anda (CEO & co-founder of Knotch) and Barr (CEO & co-founder of Monte Carlo) chat with category creators, wall breakers, industry pioneers, and other leaders who dare to break the mold when it comes to making an impact in their industry.