Showing results for "Catherine" in Future Studies

Multi-award-winning scientific futurist Dr. Catherine Ball presents insights into how technology and science are providing answers to many of the challenges the world is facing today—food shortages, war and conflict, the decline in local manufacturing, health and ageing, and global warming—and asks why we are not embracing these technologies more widely. Dr. Catherine opens our eyes to the amazing, wide world of technological advancements and explores the role we all have in learning more, owning the conversations, and determining what we want technology to be.

We're living through what is arguably one of the most exciting, confusing, and powerful social moments in the history of humanity, the shift from the Digital Age to the Virtual Age. This shift is being driven by technology, and the people who are leading it are the ones who know it best: the Virtual Natives. This book will introduce you to the Virtual Native cohort and mindset, decipher their socio-cultural and economic experiences, and unpack their expectations of companies looking to engage, market, or employ them.