Showing results for "Chase's" in Engineering

Developing video games—hero's journey or fool's errand? The creative and technical logistics that go into building today's hottest games can be more harrowing and complex than the games themselves, often seeming like an endless maze or a bottomless abyss. In Blood, Sweat, and Pixels, Jason...

On April 12, 1862—one year to the day after Confederate guns opened on Fort Sumter and started the Civil War—a tall, mysterious smuggler and self-appointed Union spy named James J. Andrews and 19 infantry volunteers infiltrated Georgia and stole a steam engine called the General. Racing northward at speeds near 60 miles an hour, cutting telegraph lines, and destroying track along the way, Andrews planned to open East Tennessee to the Union army, cutting off men and materiel from the Confederate forces in Virginia.

Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects against market fluctuations. Many of the world's most successful brands have been using it for years.