Showing results for "Citizens" in Marketing

Leading brand designer Marc Gob builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gob argues that corporations need a new vision to survive in the present "emotional economy", challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, and more.

A solitary citizen today with a broadband connection and several inexpensive or free tools has a substantially better chance of influencing the public's perceptions of billion-dollar corporations than ever before.