Showing results for "Communication: Innovation" in Marketing & Sales
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Monetizing Innovation
- How Smart Companies Design the Product Around the Price
- Written by: Madhavan Ramanujam, Georg Tacke
- Narrated by: Darren Stephens
- Length: 7 hrs and 28 mins
- Unabridged
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Overall2
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Performance1
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Story1
Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.
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WTP is the key
- By Neelesh Singh Rajput on 02-10-25
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Monetizing Innovation
- How Smart Companies Design the Product Around the Price
- Narrated by: Darren Stephens
- Length: 7 hrs and 28 mins
- Release Date: 10-10-23
- Language: English
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₹469.00 or free with 30-day trial
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Written by: Clayton M. Christensen, Taddy Hall, Karen Dillon,
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Unabridged
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Overall54
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Performance44
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Story43
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how...
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Changed my perspective
- By Abhijit Gupta on 20-05-23
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Release Date: 04-10-16
- Language: English
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₹1,814.00 or free with 30-day trial
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