Showing results for "Communications" in Agricultural & Food Sciences

This highly understandable and entertaining book distils best practice research on science communication into accessible chapters, supported by case studies and examples. With practical advice on everything from messages and metaphors to metrics and ethics, you will learn what the public think about science and why, and how to shape scientific research into a story that will influence beliefs, behaviours and policies.

In the midst of ongoing news about Southwestern water scarcity, Martha Retallick sees an opportunity. For 20 years, she has been transforming her central Tucson home into an urban oasis. The secret to her success: Water harvesting. Since Retallick purchased her central Tucson home in 2004, she has incorporated two types of water harvesting – passive and active – into her landscape. Passive water harvesting is simply the act of sculpting the landscape to direct the water to where it should be – like plants – and away from where it shouldn’t be – like a home’s foundation.