Showing results for "Consumer Behaviour" in Writing, Research & Publishing Guides
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Secret Sauce
- How to Pack Your Messages with Persuasive Punch
- Written by: Harry Mills
- Narrated by: Tom Parks
- Length: 2 hrs and 14 mins
- Unabridged
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When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.
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Secret Sauce
- How to Pack Your Messages with Persuasive Punch
- Narrated by: Tom Parks
- Length: 2 hrs and 14 mins
- Release Date: 21-02-17
- Language: English
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₹469.00 or free with 30-day trial
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