Showing results for "Consumer Culture" in Management & Leadership

Leading brand designer Marc Gob builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gob argues that corporations need a new vision to survive in the present "emotional economy", challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, and more.

With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience...

Any organization can win more customers and increase sales if they learn to be more strategic with their customer service. When customers complain, employees respond. The typical service model is riddled with holes. What about people and businesses who never speak up, but never come back? Learn...

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.

YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Listeners will learn the ins and outs of the new consumer and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.

Culture transformation expert Siobhan McHale defines culture simply: “It’s how things work around here.” The secret to the success or failure of any business boils down to its culture. From disengaged employees to underserved customers, business failures invariably stem from a culture...

The CGF Sustainability Podcast takes a deep dive in to all things sustainability: from forced labour, to plastics, food waste, deforestation, and refrigeration. The series gives listeners insights in to the strategies of the key players working behind the scenes to tackle the challenges facing our industry and the planet.

Consume This is a Gold Award-winning podcast. It’s brought to you by Consumer NZ, hosted by Jon Duffy and Sophie Richardson. Our goal is to help you navigate the increasingly complex world we live in. For the most part we all want to make good, well-informed decisions, but it can be difficult to know what they are. We’re constantly bombarded with conflicting articles, news bulletins, social media posts and research reports. Throw in marketing and ad campaigns and it’s practically impossible to keep up. You can’t be an expert in everything. You shouldn’t have to be. And let’s ...