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On Copy That!, producer/writer, Twilla Amin, chats it up over drinks with some of her favorite industry peeps about what it is like to work in Hollywood. However, they are going beyond the typical conversation of how they got started and what it is that they do, and talk about what it takes to survive and ultimately thrive in this field. Nothing is off the table as they discuss their journeys, the good, bad and the indifferent. If you are thinking about getting into the industry or just starting out, this podcast is for you. So listen in, maybe grab drinks and definitely take notes!

Copywriting is easy, isn't it? Just put a few words together and stick it in the newspaper, or send out a letter and wait for the orders to flood in. Well, if you want throw money away, then that is exactly what you do. But planning and using the right techniques will make your advertisement or letter more effective and get you results. This guide looks at how to write copy for advertisements, brochures, flyers, and direct mail.