Showing results for "Cross" in Business Leaders

The extraordinary inside story of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family that still owns the company ""This book tells the story of how my family built the LEGO brand."" —Kjeld Kirk Kristiansen, former President/CEO of the...

The story of Deaver Brown & Cross River facing two critical sales presentations to move forward the company created by Deaver Brown & Alex Goodwin. Contains key background information and analysis, plus 16 crucial questions for students to review to make their work more productive and meaningful. This is one of the few pure sales cases offered in business and MBA programs. Versions of this story are contained in Babson, Texas, Stanford, and Harvard case studies.