Showing results for "David Lewis" in Science & Engineering

When Speaker Newt Gingrich greeted Dr. David Lewis in his office overlooking the National Mall, he looked at Dr. Lewis and said: "You know you’re going to be fired for this, don’t you?" "I know," Dr. Lewis replied, "I just hope to stay out of prison." Gingrich had just read Dr. Lewis' commentary in Nature, titled "EPA Science: Casualty of Election Politics".

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Brought to you by Penguin. Why is the Berlin Brandenburg Airport ten years behind schedule and nearly four billion euros over budget? And what possessed Kenya's government to spend a whopping $35 million on a chain link fence just six miles long? In this hilarious, fascinating and insightful...

Discover more about the invention, development and future of the automobile in 10 captivating essays for those with a need for speed! Cars have shaped our world, giving us the freedom to travel and changing the pace of life as we know it. But how were cars created? How does fuel get us from A to...