Showing results for "Debra" in Marketing & Sales

Whether you're in the trenches or the boardroom, you're going to encounter demanding, dissatisfied, and disagreeable customers. Are your people (and you) prepared to deal with them? Ignore a valid complaint and you could be the next viral sensation for all the wrong reasons. But give in to every demand and you may be consumed with the often petty complaints of your worst customers and wind up pandering to them with freebies, discounts, and special attention.

Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception.

Your nonfiction book proposal is the roadmap you need to get your book idea out of your head, onto the page, and into the right hands. More than that, it helps you find clarity, develop strategy, and get the results you want: a saleable, marketable book. In the Book Proposal Podcast, host and book proposal consultant Debra Eckerling simplifies the process with short, practical episodes focused entirely on proposals. From pinpointing the right idea and building your platform to planning your promo and choosing comps, Debra answers real questions to help you create a proposal that sells your ...

Actionable tips for small business owners, marketers and sales pros.

Welcome to The Brand Edit —where beauty meets brains and business gets a glow-up! ✨Blending decades of sales and marketing, with fresh, AI-powered strategies, Deb offers strategies for med spa owners and aesthetic entrepreneurs - helping them stand out from the 'sea of same' - and lead their market.From social media hacks to branding magic and the latest tech tools (hello, AI!), every episode is packed with fun, fresh insights. Whether you’re here to refresh your brand, architect your image, or just want to stay ahead in this ever-evolving digital space, BrandEdit.ai is where you’ll ...

The GoalChat podcast is your go-to destination for all things goal-setting, productivity, and personal and professional development. Whether you're striving to achieve your career goals, enhance your time management skills, or find motivation to pursue your passion, this podcast is for you. Each week, host Debra Eckerling invites three experts to dive into a special topic. Debra and her panel of thought leaders, entrepreneurs, and creatives share their own experiences, successes, and challenges. They also offer valuable insights and actionable advice to help you stay focused, organized, and ...

A series of interviews with respected business leaders, exploring business' purpose beyond profit. Produced by Verity London, a purpose-driven strategic communications agency

Join hosts Debra Eckerling and Keith Smith for a periodic round-up of their picks of the shows on MPN– the Marketing Podcast Network. Every episode, we review some of the shows on MPN that caught our ear! The Marketing Podcast Network is a collaboration of over 80 podcasts with some focus area on marketing. In sum, the network provides regular advice, inspiration and education to thousands of marketers world-wide.