Showing results for "Decisions" in E-Commerce
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Written by: Allen Weiss PhD, Debbie J. MacInnis PhD
- Narrated by: Allen Weiss
- Length: 7 hrs and 30 mins
- Unabridged
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Narrated by: Allen Weiss
- Length: 7 hrs and 30 mins
- Release Date: 03-06-24
- Language: English
- E-Commerce · Marketing
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₹375.00 or free with 30-day trial
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The Invisible Brand
- Marketing in the Age of Automation, Big Data, and Machine Learning
- Written by: William Ammerman
- Narrated by: Jason Culp
- Length: 8 hrs and 48 mins
- Unabridged
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The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.
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The Invisible Brand
- Marketing in the Age of Automation, Big Data, and Machine Learning
- Narrated by: Jason Culp
- Length: 8 hrs and 48 mins
- Release Date: 14-06-19
- Language: English
- Customer Service · E-Commerce · Marketing
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₹668.00 or free with 30-day trial
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