Showing results for "Design for Communication" in Marketing

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Creative problem-solving is at the heart of innovation, and some of the world's most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can't coexist, and that only when resources are replete and the talent best-in-class...

The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless. In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal—and that work.

Welcome to ’Make Your Statement’, a podcast where we delve into the world of visual communication and its power in marketing, branding and business. Our podcast is more than just chats and banter. It’s a learning journey. By inviting industry leaders and experts, we aim to glean insights, experiences, and strategies that are at the forefront of their fields. It’s vital for us—and for our listeners—to understand the diverse tactics and approaches businesses employ to thrive in today’s world. Plus, these conversations inspire, educate, and open doors to fresh perspectives and ...

Welcome to ’Make Your Statement’, a podcast where we delve into the world of visual communication and its power in marketing, branding and business. Our podcast is more than just chats and banter. It’s a learning journey. By inviting industry leaders and experts, we aim to glean insights, experiences, and strategies that are at the forefront of their fields. It’s vital for us—and for our listeners—to understand the diverse tactics and approaches businesses employ to thrive in today’s world. Plus, these conversations inspire, educate, and open doors to fresh perspectives and ...