Showing results for "Development" in Writing, Research & Publishing Guides

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what...

Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story. It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into...

Writing, speaking, and communicating with confidence can be intimidating. This book gives you the tools to stand out and deliver your message more successfully.

An insightful and actionable guide to creating a hero that readers will fall in love with, from the author of The Secrets of Story The hardest yet most essential element of writing great fiction is character – specifically, creating a central hero who is relatable, compelling, and worth the...

Discover the key to positive workplaces and better results from one of Britain's most successful leaders. A Waterstones Book of the Month and Paperback of the Year 2025 'Mr Timpson is a role model as an employer. Other businesses could learn from his approach.' The Guardian The Happy Index: a...

In che modo lo storytelling può attirare clienti, influenzare il pubblico e trasformare la tua azienda? "Il momento in cui assumi il controllo delle tue storie, assumi anche il controllo del tuo business e della tua vita". Ormai è risaputo che le storie sono lo strumento migliore e più innovativo in ambito di business e che lo storytelling è in grado di fare qualsiasi cosa, come aiutare i leader a potenziare le doti comunicative, motivare i team addetti alle vendite e ottenere nuovi clienti, strappandoli ai competitor.