Showing results for "Digital Democracy" in Marketing & Sales
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Citizen Brand
- 10 Commandments for Transforming Brand Culture in a Consumer Democracy
- Written by: Marc Gobe
- Narrated by: Ken Maxon
- Length: 10 hrs and 15 mins
- Unabridged
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Leading brand designer Marc Gob builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gob argues that corporations need a new vision to survive in the present "emotional economy", challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, and more.
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Citizen Brand
- 10 Commandments for Transforming Brand Culture in a Consumer Democracy
- Narrated by: Ken Maxon
- Length: 10 hrs and 15 mins
- Release Date: 28-02-13
- Language: English
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₹836.00 or free with 30-day trial
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