Showing results for "Digital Feeling" in Marketing & Sales

In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: How do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers listeners one metric that trumps the hundreds entangling brand value, feelings.

Follow the Feeling is a brand-building podcast produced by Kai D. Wright, Columbia University lecturer and author of Follow the Feeling: Brand Building in a Noisy World. A companion to the award-winning book, the podcast offers expert guidance and proven methods to help individuals build emotionally resonant, community-powered brands. Each episode breaks down the five brand-building moments that matter most—Lexicon, Audio, Visuals, Experience, and Culture—while providing actionable strategies and inspiration to grow with clarity and purpose. Learn more at FollowTheFeeling.com.

Funnels & Feelings with Marc Bitanga is the career therapy session every marketer secretly needs. Remember when you thought becoming a marketing leader would be all strategy decks and high-fives? Yeah... turns out it’s also imposter syndrome, unclear career paths, and getting ghosted after “great” interviews. Funnels & Feelings is the podcast for marketers who want real talk—not recycled LinkedIn advice. Hosted by Marc Bitanga (your friendly neighborhood marketing exec and founder of CMO Haus), this show dishes out unfiltered answers to the messy, hilarious, and confusing parts of ...

As the world faces unprecedented changes, the way brands stage their communication should resemble human traits, such as empathy and fragility. A shift that is necessary for building a new way of conceiving commerce: more sustainable, aware, human. A podcast by Human Brands Observatory, a project by No Panic & Act, with the voice of Axelina Gunnarsson. Visit www.human-brands.org