Showing results for "Digital Inclusion" in Marketing & Sales

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.

Crystallizing Public Opinion by Edward Bernays is a seminal work in the field of public relations, originally published in 1923. In this book, Bernays, often regarded as the "father of public relations," explores the techniques and principles behind shaping public perception and influencing mass opinion. Drawing from psychology, sociology, and media studies, he explains how public relations professionals craft messages can strategically to guide public thought and behavior.

Convenience Store News shares stories of how the c-store industry is fostering an inclusive work culture and taps the minds of thought leaders for insight into what more the industry could be doing to benefit from diversity of thought and background.

As stewards of the digital industry here in Canada, our responsibility is one of establishing open - honest, conversations on lived experiences. Especially as it relates to Diversity, Equality and Inclusion. In doing so, our hope is that we may learn from each other, establish best practices and support the healthy growth of the digital ecosystem.