Showing results for "Digital Rights Management" in International
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Getting China and India Right
- Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage
- Written by: Haiyan Wang, Anil K. Gupta
- Narrated by: Stow Lovejoy
- Length: 8 hrs and 18 mins
- Unabridged
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Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise.
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Getting China and India Right
- Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage
- Narrated by: Stow Lovejoy
- Length: 8 hrs and 18 mins
- Release Date: 09-07-20
- Language: English
- International · Leadership · Management
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