Showing results for "Domain Storytelling" in Money & Finance

A guide to crafting unforgettable, attention-grabbing business communications – from speeches and letters to business plans - using stories from the world's top business leaders. The world's foremost business leaders are also great storytellers. For example, industry titan Jack Welch has told how his mother instilled enough tough love and confidence in him to overcome the fact that he was the shortest kid in his class and had a severe stutter.

Dive into this sharp satire that critiques the deceitful advertising and business practices of its time, as it unravels the tale of a fledgling clothing business destined for disaster. At its helm is the timid senior partner, Brown, who offers financial backing but lacks the courage to steer the ship. His son-in-law, Jones, is busy pilfering from the cash register, while the junior partner, Robinson, fixates on the notion that extravagant advertising will save the day, ultimately squandering their funds on outrageous ad schemes and publicity stunts. Adding to the chaos are Browns two daughters...