Showing results for "Emotional Engineering" in Science

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

In Your Dog Is Your Mirror, dog trainer Kevin Behan proposes a radical new model for understanding canine behavior: a dog’s behavior and emotion, indeed its very cognition, are driven by our emotion. The dog doesn’t respond to its owner based on what the owner thinks, says, or does; it responds to what the owner feels. And in this way, dogs can actually put people back in touch with their own emotions.

Bekoff is recognized as a preeminent voice in the media for animal sentience and dog behavior, with high-profile appearances in Time, Life, the New York Times, New Scientist, and BBC Wildlife and on Good Morning America, 60 Minutes, and 20/20, among others.