Showing results for "Entry Points" in Money & Finance

Welcome to The Entry Point, a podcast by Cornerstone Technologies, hosted by Nick Oliveri--Director of Marketing at Cornerstone Technologies and #1 bestselling novelist. This dynamic show brings together the most authoritative, creative, and forward-thinking minds at the intersection of business and technology. Each episode can take many forms and is set in a 'business casual interview' approach, where the esteemed guest is free to speak on a wide variety of topics, whether it be life experience, their career, interests, or any other facet of their work and what led them there.Entertainment ...

https://en.wikipedia.org/wiki/Purchase_funnel The purchase funnel, or purchasing funnel, is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a good or service. In 1898, E. St. Elmo Lewis developed a model that mapped a theoretical customer journey from the moment a brand or product attracted consumer attention to the point of action or purchase. St. Elmo Lewis' idea is often referred to as the AIDA-model, an acronym that stands for Awareness, Interest, Desire, and Action. This staged process is summarized below: Awareness – the ...