Showing results for "Essentials" in Small Business

Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive.

Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This short-form textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concisely introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation, and culture are also examined as well as entrepreneurial strategies for finance and marketing.

Practical and proven masterclasses for simple and effective small business marketing. This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results.

It's Your Business was an immediate Wall Street Journal bestseller and garnered tremendous media attention from entrepreneurs and small business owners. With advice from Ramberg and such notable entrepreneurs as Blake Mycoskie and Guy Kawasaki, this right-to-the-point book covers topics from...

Creating your own product is not as difficult as you might have heard it to be and part of the reason why people are saying this is to dissuade from having competition. According to the latest study, online businesses would continue to take a bigger chunk of the traditional retail market around the world. This comprehensive guide will give you a clearer picture so that it will be easier for you to understand and you can immediately get started on your own online business.