Showing results for "Experience" in Marketing & Sales

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer’s heart has not.

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths...

A Wall Street Journal Bestseller! From the bestselling author of Growth IQ comes a guide to enhancing customer and employee experience simultaneously for unprecedented revenue growth In the war for customer acquisition, businesses invest millions of dollars to improve customer experience. They...

The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience - the Walt Disney Company. Co-author Bruce Loeffler spent 10 years at Disney World overseeing service excellence. He has partnered with Brian T. Church to show you how to bring that same level of care and value to your own organization.

Join us in the conversations where we go deep into the world of all things events to attract high-quality clients. Most of the time, we will invite special guests to share their best event experiences and practices. At other times, your host will share her experiences as she plans, produces, and launches successful events. And we will also have experts come and plan events on the fly. The vision with this is for you to learn, have some laughs and get clarity as you grow your online business with events. We will bring the experts you need to hear from and keep you right on track.

What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember. When they have a negative experience, they tend to vote with their feet (and their wallets) and head straight to your competitors.

Connect with affluent customers, create unique experiences through impeccable service, and close the sale.

This podcast is based on The Customer Science Handbook by Alexander Chernev, professor of marketing at the Kellogg School of Management at Northwestern University. Drawing on decades of research in psychology, behavioral economics, and marketing, it examines the forces that shape customer behavior and offers a systematic approach to creating customer value. Across the different aspects of the customer experience—from triggering a dormant customer need and engaging customers with the company’s offerings to designing impactful consumption experiences and building enduring customer ...

If Motivation, Inspiration, Determination and Enthusiasm are all important to you, you must listen to Bill Levinson, the fastest growing Insurance Brokerage IMO in the country. Bill will help you "stay on track" with both your business and personal goals as he explores not only Insurance sales and Marketing ideas, but concepts and thoughts to help you through life itself. Spending 30-40 minutes with Bill will guarantee you more success in all facets of your business and personal endeavors. He will have an immediate impact on your growth not only in business, but in your life, as well. Get ...

Russ Hedge and D. Scott Smith discuss the Experience of Life with the most remarkable guests. Guests share value from their experience and how to continue to connect and build community for life and their business.

In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company.

Turn ChatGPT into a Cash Machine goes beyond superficial promises by providing you with proven strategies to build a sustainable work-from-home venture. Additionally, this book unlocks the immense potential of ChatGPT and helps you transform your WFM experience into a profitable and fulfilling journey.

Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses provide to women. Very few businesses focus on elevating “interaction” so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. CustomHer Experience sends the clear message that true power comes when businesses focus on providing a brand and consumer experience that women can’t live without.

Luxury principles can transform any business, luxury market or not. These strategies are a golden key to standing out—creating unforgettable experiences and forging deeper client connections that drive lasting success.

Pharma Customer Experience reveals twenty secrets that pharmaceutical and biotechnology companies are using today to connect emotionally with their customers—both patients and healthcare professionals.

A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience for Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises.

The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well-being.

In today's digital-first economy, marketplaces are growing at twice the rate of overall eCommerce—and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world's most successful marketplaces reveals the strategies every enterprise needs to take the lead.

It's not easy to establish a digital presence that grabs and holds consumers, but in The Digital Experience Company, Alfonso de la Nuez calls on his well-established expertise to show you how to go about it. The key is early, regular, focused user experience research, which enables you to actually know your users' needs and wants and learn how to satisfy them.

The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.