Showing results for "Experience" in Marketing

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer’s heart has not.

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths...

Join us in the conversations where we go deep into the world of all things events to attract high-quality clients. Most of the time, we will invite special guests to share their best event experiences and practices. At other times, your host will share her experiences as she plans, produces, and launches successful events. And we will also have experts come and plan events on the fly. The vision with this is for you to learn, have some laughs and get clarity as you grow your online business with events. We will bring the experts you need to hear from and keep you right on track.

This podcast is based on The Customer Science Handbook by Alexander Chernev, professor of marketing at the Kellogg School of Management at Northwestern University. Drawing on decades of research in psychology, behavioral economics, and marketing, it examines the forces that shape customer behavior and offers a systematic approach to creating customer value. Across the different aspects of the customer experience—from triggering a dormant customer need and engaging customers with the company’s offerings to designing impactful consumption experiences and building enduring customer ...

If Motivation, Inspiration, Determination and Enthusiasm are all important to you, you must listen to Bill Levinson, the fastest growing Insurance Brokerage IMO in the country. Bill will help you "stay on track" with both your business and personal goals as he explores not only Insurance sales and Marketing ideas, but concepts and thoughts to help you through life itself. Spending 30-40 minutes with Bill will guarantee you more success in all facets of your business and personal endeavors. He will have an immediate impact on your growth not only in business, but in your life, as well. Get ...

Russ Hedge and D. Scott Smith discuss the Experience of Life with the most remarkable guests. Guests share value from their experience and how to continue to connect and build community for life and their business.

Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses provide to women. Very few businesses focus on elevating “interaction” so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. CustomHer Experience sends the clear message that true power comes when businesses focus on providing a brand and consumer experience that women can’t live without.

Luxury principles can transform any business, luxury market or not. These strategies are a golden key to standing out—creating unforgettable experiences and forging deeper client connections that drive lasting success.

A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience for Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises.

The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well-being.

The curtain is about to rise, say Pine and Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission. With The Experience Economy, Pine and Gilmore explore how successful companies, using goods as props and services as the stage, create experiences that engage customers in an inherently personal way.

Welcome to Experience Matters, an insightful podcast series from iCrossing that takes a fresh look at customer, brand, and employee experience. Hosted by Mark Bell, Head of Business Solutions and Transformation Strategy, each monthly episode dives into the trends, challenges, and triumphs shaping the future of experience for brands.Join us as we sit down with top industry leaders who share their expert insights, proven strategies, and compelling success stories. Experience Matters breaks down the true impact of brand experience and reveals why it’s a game-changer for Business and Marketing ...

This blog reflects Mathieu Hannouz' thoughts on the Digital Marketing market, with a special focus on Customer Experience Management's technology landscape.

Le podcast qui t'aider à marquer les esprits de tes clients grâce à une expérience client 5 étoiles dans ton business. Je suis Laetitia Lanneau, passionnée et spécialisée en expérience client et la co-fondatrice de MOJA.Chaque mois, je partage un nouvel épisode (en solo ou avec un invité) dont l'ambition est de sensibiliser à l'expérience client, parler de satisfaction client, de fidélisation avec des méthodes simples et actionnables, des bonnes pratiques à connaitre et toujours avec des good vibes.Business, expérience client, relation client, tout ce qui touche aux clients, ...

Experience Matters is a podcast brought to you by Keane. From our studios in Birmingham, Riyadh and Dubai we work with clients all over the world. Since 1995 we’ve been using insight and strategy to define, design and deliver meaningful experiences everywhere people eat, stay, work, shop and play.Using that knowledge, we'll be talking about a new topic every episode, joined by marketing pros, interior designers, and master planners from our own talented team, as well as leading industry experts. All to discuss how brands and businesses can create successful experiences.

Cliente Feliz es el podcast para todos aquellos apasionados por crear experiencias extraordinarias para sus clientes. En cada episodio, exploramos junto a Fran Páez, estrategias, herramientas y las últimas tendencias en Customer Experience (CX) que transformarán la relación con tus clientes. Desde conceptos fundamentales hasta ejemplos prácticos del mundo real, nuestro contenido está diseñado para ayudar a empresarios, gerentes, equipos operativos y estudiantes a implementar soluciones CX efectivas que generen lealtad y crecimiento sostenible. Acompáñanos en esta primera temporada ...

Behind the Brand Experience" is a podcast powered by The Ann Savva Group, where we explore the evolving world of live events, brand activations, and experiential marketing. Each episode dives into how businesses can transform ordinary gatherings into extraordinary experiences that connect, inspire, and leave lasting impressions. Our certified professionals share insider tips, industry stories, and actionable strategies to elevate every event—whether it’s a product launch, a corporate function, or a high-profile festival. The series bridges the gap between event technology, creative talent,...

We are living through times of rapid change. New technology has affected almost every area of our lives — so why should the way we do business stay the same? Can new technology take the guesswork out of knowing what your customer really wants? What can neuroscience teach us about how consumers make decisions? And what does the ‘age of the customer’ really mean for your business? Real people, practical insights and good business. The Experience Effect — a podcast about doing business in the experience economy. Hosted by Andrew Birmingham & brought to you by SAP.

La Customer Experience es una disciplina con una demanda creciente que despierta mucho interés. Solo en países de habla hispana hay 49.500 búsquedas al mes por Google del término "Customer Experience". Pocos son los profesionales que saben del tema y que ofrecen un método que permita diseñar Experiencias Cliente relevantes y rentables . Este libro explica el método CX3C, un método sencillo y eficaz que consta de 10 fases para que el "lunes", cuando el lector llegue a la oficina, pueda empezar a trabajar con sus compañeros en diseñar y activar Experiencias Cliente relevantes y rentables.

This is Experience by Design, a podcast that brings new perspectives to the experiences we have everyday. Does standing in line always have to suck? Why are airports so uncomfortable? What does it mean to be loyal to a brand? Why do you love being connected but dislike feeling tethered to your smart phone? Can we train people to care about the climate? Join Sociologist Gary David and Anthropologist Adam Gamwell on an expedition to the frontiers of culture and business through the lens of human experience. We're here to make sense of the madness with leading psychologists, cognitive and social ...