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An exclusive insider account with unprecedented access to Deion Sanders, his staff, and players, who are changing the culture of college football. ""A highly readable portrait of one of the most exciting coaches in college football."" – San Deigo Union-Tribune ""You won't find a more...

Most people assume that racism grows from a perception of human difference: the fact of race gives rise to the practice of racism. Sociologist Karen E. Fields and historian Barbara J. Fields argue otherwise: the practice of racism produces the illusion of race, through what they call “racecraft.” And this phenomenon is intimately entwined with other forms of inequality in American life. So pervasive are the devices of racecraft in American history, economic doctrine, politics, and everyday thinking that the presence of racecraft itself goes unnoticed.

The last generation of Americans with a living memory of Jim Crow will soon disappear. They leave behind a collective memory of segregation shaped increasingly by its horrors and heroic defeat, but not a nuanced understanding of everyday life in Jim Crow America. In The South, Adolph L. Reed Jr.—New Orleanian, political scientist, and according to Cornel West, "the greatest democratic theorist of his generation"—takes up the urgent task of recounting the granular realities of life in the last decades of the Jim Crow South.