Showing results for "For a Better World" in Workplace & Organisational Behaviour

A social enterprise is a different kind of business, one that uses a market-driven approach to address a social or environmental problem such as poverty, environmental damage, or resource scarcity, with the dual goals of helping humanity and building a profitable business. With a climate crisis, a growing population, and diminishing natural resources, the need for socially minded innovators is greater than ever. Good Business is designed to be a practical guide and tool for innovators, entrepreneurs, and dreamers.

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

Whatever the desires of your heart, Change Your World will guide you through the entire process to take action and start making an impact today right where you are. You can bring about positive, lasting change in the world and you don’t have to be rich and famous or lead a big organization to...