Showing results for "For a Better World" in Marketing

Jenni Romaniuk's latest book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands.

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

What if one idea could change everything? Are you passionate about supporting our planet, creative entrepreneurship, and making a positive impact? Ideas That Inspire brings you real conversations with everyday people doing incredible things—innovators, eco-conscious business owners and passionate individuals who are building businesses and lives with purpose. Hosted by Emily, your go-to cheerleader for turning ideas into impact. I started Ideas That Inspire to showcase people, brands, and businesses making a real difference. As a small business owner, I know how hard it is to stand out, so I...

Hosted by WFA President David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.