Showing results for "For the People" in Engineering

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Winner of the 2020 Australian Prime Minister’s Literary Award for nonfiction and the 2019 NSW Premier's History Awards for general history ‘Wonderfully researched and beautifully written’ Philip Hoare, author of Leviathan ‘Succeeds in conjuring a lost world’ Dava Sobel, author of...

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. 

In this collection of true-life survivor tales, people from all walks of life - a freelance writer, a crew member of the Lynyrd Skynyrd band, a naval flight surgeon, a teenager, and a newlywed on her honeymoon, among others - recount their traumatic narrow escapes as engines stalled, fuel ran out, hazardous weather conditions descended, and landings did not go according to plan.

How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set...

Throughout history, when threatened by wildfires our only defense was to pray for rain and run—until aircraft changed the way we fight fires. Beginning with the Canadian "H-Boats" in 1924, aircraft have become indispensable in detecting and extinguishing wildfires. Fire Eaters tells the incredible stories of the Ontario Provincial Air Service, the first government aerial fire suppression organization in history; one of its pilots, Carl Crossley, who invented the water scoop-up and drop-off system; and the Canadair CL-215, the first purpose-built water bomber.

Now a major motion picture from Clint Eastwood, starring Tom Hanks the inspirational autobiography by one of the most captivating American heroes of our time, Capt. Sully Sullenberger the pilot who miraculously landed a crippled US Airways Flight 1549 in New York s Hudson River, saving...

Sixty years ago, cars and airplanes were still deathtraps waiting to happen. Today, both are safer than ever, thanks in part to one pioneering air force doctor’s research on seatbelts and ejection seats. The exploits of John Paul Stapp (1910–1999) come to thrilling life in this biography of...

The technology underground is a thriving, humming, and often literally scintillating subculture of amateur inventors and scientific envelope-pushers who dream up, design, and build machines that whoosh, rumble, fly—and occasionally hurl pumpkins across enormous distances. In the process they...

After rewriting history with their discovery of a Nazi U-boat off the coast of New Jersey, legendary divers John Chatterton and Richie Kohler decided to investigate the great enduring mystery of history's most notorious shipwreck: Why did Titanic sink as quickly as it did? To answer the question...

In the late 1990s John Pollack was working as a Washington speechwriter when, frustrated by the cynicism and hypocrisy on Capitol Hill, he quit his job to pursue a boyhood dream: to build a boat made entirely of wine corks and take it on an epic journey. Cork Boat tells the story of Pollack’s...