Showing results for "Futureproof" in Marketing & Sales

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean.

Hosted by legendary brand experts Larry Light and Joan Kiddon, Futureproof Brands is a podcast for marketers and C-suite professionals. With expertise derived from years of global experience on the client side, at ad agencies and as consultants, their provocative insights on current brand news provide authoritative, mini-case histories analyzing brand-building strategies that educate, engage and entertain. Futureproofing is not foolproof, but an integral step in generating enduring profitable growth. Brands cannot forecast the future. Brands must create a future in which they will win

Stephen and Sarah Waddington on the business and opportunity for marketing, public relations and social media.

Hello and welcome to the Future-Proof Your Business podcast with me Lucy Rennie.I’m a massive champion for small business and I’m on a mission to help you love what you do and build and grow your business in a way that works for you and feels good. I’m convinced that the best way to create a successful and sustainable business is to do it from the inside out, which means that it has to start with you, the business owner. In fact, I believe that business really is all about people, and if you want to future-proof your business and make an impact then you need to get really clear on why ...