Showing results for "G" in Advertising
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The Strategic Enemy
- How to Build and Position a Brand Worth Fighting For
- Written by: Laura Ries
- Narrated by: Kristen Kallen-Keck
- Length: 7 hrs and 3 mins
- Unabridged
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Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic enemy.
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The Strategic Enemy
- How to Build and Position a Brand Worth Fighting For
- Narrated by: Kristen Kallen-Keck
- Length: 7 hrs and 3 mins
- Release Date: 04-11-25
- Language: English
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₹703.00 or free with 30-day trial
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