Showing results for "Getting Yours" in Entrepreneurship

To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast.

Whether you're a new supervisor or an experienced manager, this inspiring audio will give you hundreds of ideas and strategies you can put to work immediately to get the most from your people. Based on Dun & Bradstreet's popular seminar "How to Be a Successful Supervisor," this dramatic program will strengthen your supervisory skills and make you a more productive, effective and successful manager.

Hiring Your First Employees and Contractors emphasizes the benefits of starting with contractors and only evolving to hiring employees when absolutely required. The entrepreneur and small firm manager is provided concrete benchmarks and approaches for hiring contractors and employees, with the emphasis always on how to extend the entrepreneur's reach so as to focus on improving core values and core competencies.

In Startup Boards, Brad Feld - a Boulder, Colorado-based entrepreneur turned-venture capitalist - shares his experience in this area by talking about the importance of having the right board members on your team and how to manage them well. Along the way, he shares valuable insights on various aspects of the board, including how they can support you, help you understand your startup's milestones and get to them faster, and hold you accountable.

How businesses can harness the power of online consumer reviews. More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.