Showing results for "Golf" in Business Leaders

In the early years of Adams Golf, entrepreneur Barney Adams labored in obscurity. He collected six patents for his golf products, manufacturing fine equipment but enjoying no sales. Everything changed for him and his company in 1996, though, when he invented the Tight Lies fairway wood. Working as a custom fitter, his customers repeatedly asked for a club they could play from "long iron" distance, from 180 to 220 yards to the green. Adams knew the technical secret was to lower the club's center of gravity.

Golf Wars spotlights the key players, both on the course and in the boardroom, exploring how the PGA Tour and other traditional organisations are fighting back. Carter covers every twist and turn, hearing from influential figures including Rory McIlroy, Jay Monahan, Greg Norman, Keith Pelley and Tiger Woods.