Showing results for "Goliath" in Small Business
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Outsmarting Goliath
- How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better Known
- Written by: Debra Koontz Traverso
- Narrated by: Anna Fields
- Length: 7 hrs and 50 mins
- Unabridged
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Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception.
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Outsmarting Goliath
- How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better Known
- Narrated by: Anna Fields
- Length: 7 hrs and 50 mins
- Release Date: 13-05-09
- Language: English
- Entrepreneurship · Marketing · Small Business
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