Showing results for "Good" in Public Relations

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping start-up owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR and grant listeners insight into why these myths have endured in spite of clearly demonstrable evidence to the contrary.

Accessing the Media takes the listener behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Listeners will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage they want.