Showing results for "Good" in Business Ethics

The Caring Company: How to Shift Business and the Economy for Good clearly shows how businesses can choose to serve the common good as number one priority and still achieve higher performance. Rather than simply transacting with their customers, suppliers, and the local community, this book explains how companies who instead build unconditionally caring relationships with them are rewarded economically for doing so.

The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes listeners behind the scenes at some of the world's most famous brands—from purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household names like Oreo, Call of Duty, and Brand Jordan—to show you how a new wave of marketers are collaborating with values-driven creators of cool like Pharrell, Lady Gaga, and Justin Bieber.

In the Good is the New Cool Guide to Conscious Business, conscious capitalism experts Afdhel Aziz and Bobby Jones deliver all of the knowledge and tools needed to discover, design, and deploy sustainable and inclusive growth within any organization. This book draws on stories, insights, and case studies from leaders at successful purpose-driven corporations around the world, from Fortune 500 giants like Unilever and Procter to tech disruptors like Tesla, Microsoft, and Airbnb, as well as beloved brands like Lego, Adidas, and Patagonia.

Almost one in four American working adults has a job that pays less than a living wage. Conventional wisdom says that’s how the world has to work. Bad jobs with low wages, minimal benefits, little training, and chaotic schedules are the only way companies can keep costs down and prices low. If companies were to offer better jobs, customers would have to pay more or companies would have to make less. But in The Good Jobs Strategy, Zeynep Ton, a professor at the MIT Sloan School of Management, makes the compelling case that even in low-cost settings, leaving employees behind - with bad jobs - is a choice, not a necessity.

Through the eyes of an inventor of new markets, Good Derivatives: A Story of Financial and Environmental Innovation tells the story of how financial innovation - a concept that is misunderstood and under attack - has been a positive force in the last four decades. If properly designed and regulated, these “good derivatives” can open vast possibilities to address a variety of global problems. Filled with provocative ideas and valuable lessons, this book will provide both an insightful interpretation of the last 40 years in capital and environmental markets.

Robert B. Reich makes a powerful case for the expansion of America’s moral imagination. Rooting his argument in common sense and everyday reality, he demonstrates that a common good constitutes the very essence of any society or nation. Societies, he says, undergo virtuous cycles that...

At a time when employee engagement has never been lower, the Good Is the New Cool Guide to Personal Purpose helps employees bring their full selves to work by helping them discover and use their personal Purpose to fuel their careers. This can lead to higher levels of physical, emotional, and mental health, as well as huge benefits to organizations in the form of higher levels of engagement, innovation, recruitment, and retention.

A social enterprise is a different kind of business, one that uses a market-driven approach to address a social or environmental problem such as poverty, environmental damage, or resource scarcity, with the dual goals of helping humanity and building a profitable business. With a climate crisis, a growing population, and diminishing natural resources, the need for socially minded innovators is greater than ever. Good Business is designed to be a practical guide and tool for innovators, entrepreneurs, and dreamers.

In Good Business, Novelli begins with his early career success in Mad Men-era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America.

The question of how to lead successfully and responsibly is crucially important in our uncertain, high-pressure, turbulent world. In this audiobook, Harvard Business School Professor Joseph Badaracco answers this question in practical and, at times, provocative ways. Leaders today are surrounded by what Badaracco calls “the new invisible hand” - powerful, pervasive markets that touch and shape almost everything. As a result, understanding the inevitability and importance of struggle is critical.

Employers look for two things when hiring or promoting people: knowledge and skill. They rarely, if ever, consider character. Yet character is the key to extraordinary business success. The Good Ones presents 10 crucial qualities of high-character employees, qualities that enhance employee satisfaction, client relationships, and the bottom line. You'll hear stories from managers and employees across the US and beyond who reveal how honesty, courage, loyalty, and patience have helped their organizations maintain an edge over the competition.

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

Foreword by Laszlo Bock, the bestselling author of Work Rules! and former Senior Vice President of People Operations at Google. An inspiring guide from Dolly Chugh, an award-winning social psychologist at the New York University Stern School of Business, on how to confront difficult issues...

Penguin Audio presents Damaged Goods written and read by Oliver Shah. DISCOVER THE SHOCKING TRUTH BEHIND THE BUSINESS AND LIFESTYLE OF SIR PHILIP GREEN In this jaw-dropping expose, Oliver Shah uncovers the truth behind one of Britain's biggest business scandals, following Sir Philip Green's...

Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600-million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship.

‘A handbook for these troubled times’ Psychologies Magazine ’Engaging and informative … highlights our common humanity’ Kofi Annan ‘A passionately written polemic’ You Magazine The truth is, INCLUSION is better for EVERYONE. In this empowering call to arms, June Sarpong MBE proves...

Societally sanctioned competition for money, power, and fame promotes selfishness, personal alienation, and widespread inequality, especially in market-oriented economies. Yet many of those engaging in this competitive individualism—the competition for rewards and limited resources—yearn to act directly to promote a more civil, equitable, and sustainable society. Enlightened Self-Interest offers evidence-based insights into the societal and individual consequences of this cultural practice and an actionable alternative to it.

In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey.

Around the world, a new generation is looking beyond greater profits, for meaningful purpose. But, unlike business, few social interventions have achieved significant impact at scale. Inspired by the modern innovation practices popularized by best seller The Lean Startup that have fueled technology breakthroughs touching every aspect of our lives, Lean Impact turns our attention to a new goal-achieving radically greater social good.

A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes, and even enjoying entertainment based increasingly upon their desire to make a positive impact on others and the world around them.