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Hoodwinked with Dr. Mara Einstein
- Written by: Dr. Mara Einstein
- Original Recording
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What if your favorite brand—or your favorite influencer—used the same playbook as a cult? Hoodwinked with Dr. Mara Einstein unpacks how modern marketing borrows tactics from cults, MLMs, and political movements to win hearts, minds, and wallets. Through conversations with academics, activists, and insiders, Einstein—author of Hoodwinked: How Marketers Use the Same Tactics as Cults—reveals how belief and commerce became inseparable in the digital age. From influencer culture and wellness scams to pyramid schemes and political persuasion, Hoodwinked traces the hidden connections ...
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